You’ll find Altoona just off the beaten path, about five miles east of Des Moines.

Founded in 1868, our city has a rich history of growth, reinvention and good, friendly folk. Today, more than four million people visit Altoona each year to shop, play, dine and stay. We’ve been called the “entertainment capital of Iowa,” which we think pretty much sums it up.

People of all ages visit Altoona for our shops, casino, crazy-good restaurants, outdoor fun, nightlife, concerts, and big events—like the annual Jolly Holiday Lights, a winter extravaganza that attracts visitors from around the state. But there’s more to Altoona than meets the eye.

When we say we’re “off the beaten path,” we mean it in more ways than one. Altoona’s quirky, charming, relaxed. It’s different, and that’s why we love it. Maybe it’s just us, but we think there’s something magical about our town. You’ll have to come see it for yourself.

Altoona Area Chamber of Commerce

The Altoona Area Chamber of Commerce is a membership organization supported by the business community and managed by a Board of Directors, elected by the Chamber’s membership.

As a non-profit organization, the Chamber acts as the spokesperson for the business and professional community and translates into action by the volunteer board of directors. The only significant resources are the time, skills and financial support of its members.

The Altoona Area Chamber partners with the Greater Des Moines Partnership, Greater Des Moines Convention & Visitors Bureau, East Polk Innovation Collaborative (EPIC) and the City of Altoona to preserve and strengthen a healthy business and tourism environment for the benefit of our members, the community and visitors we serve.

Learn more at


AltoonaNow is the economic development initiative of the City of Altoona. We are committed to supporting local businesses and driving economic growth within our community. Our innovative marketing campaign targets businesses, developers and potential residents, with an emphasis on retail, data, manufacturing, logistics and residential development.

We use a blend of digital marketing, social media, PR and more as we invite businesses and families to join Iowa’s Rising Star. As a sponsor of Visit Altoona, we continue to support the Altoona community through innovative marketing initiatives.

Learn more at

Fun Facts

Go All In

Head to Prairie Meadows Casino Racetrack Hotel to play the tables, rock out at concerts, bet on an underdog, and dine like a high-roller.

Explore a Shopper’s Paradise

Take a walk through The Outlets of Des Moines, an open-air shopping center where you can stroll through premium shops and restaurants. This walk-able retail destination is the only outlet mall of its kind in Central Iowa. When you’re done shopping, kick back and enjoy a craft beer at Burger Shed, a local favorite right across the street.

Find Everything You Need for the Great Outdoors

Before you hit the trails, set up camp, or head to your favorite Altoona fishing spot, swing through Bass Pro Shops and get geared up. While you’re there, grab lunch and play a round of bowling at Uncle Buck’s Fishbowl & Grill.

Gain a New Perspective on Gravity

Crank up the adrenaline on The Monster, Adventureland’s famous roller coaster. This monstrous coaster is an engineering marvel of twisted steel, with an initial drop of 101 degrees, a series of wild loops, and a nighttime light display that makes you feel like you’re rocketing through outer space.

adventureland altoona ia

Take a Bite of the Best Steak in Iowa

Work up an appetite and head over to the Big Steer, a supper club-style restaurant that’s famous for one thing: big, juicy, tender steak. In 2016, MSN declared the Big Steer’s choice cut as the best in Iowa—but, in Altoona, we already knew that. If you’re looking for the Big Steer, just keep an eye out for the gigantic painted cow. It’s hard to miss.

Roll Through the Central Iowa Trail System

Ahh, bike trails and breweries—a match made in Central Iowa heaven. In Altoona, you can hop on a trail and travel just about anywhere in the region. Take a “tour Des Moines,” roll through your favorite breweries, and head back to Altoona for some much-deserved R&R.