Celebrating its fifth anniversary this year, Outlets of Des Moines continues its remarkable growth. As one of the mid-west’s leading shopping destinations, the center has announced the openings of nine new retailers in 2022. The exciting lineup of new stores includes a well-known local boutique and eight internationally known name brands, all adding to Outlets of Des Moines already impressive a mix of retailers.
Recently opened J. Crew Factory and Bizzy’s Boutique will be joined this summer and fall by new retailers PUMA, Victoria’s Secret, Forever 21, Nautica, Windsor, Aéropostale, and rue21. Each store offers shoppers an amazing selection of brand merchandise at value pricing.
Nationally known and local retailers alike continue to select Outlets of Des Moines for the center’s accessibility, large selection of top name brands, and open-air format. Outlets of Des Moines is conveniently located in the heart of Altoona, an entertainment destination featuring Prairie Meadows Racetrack & Casino, Adventureland Amusement Park, and Bass Pro Shops (take exit 141 off I-80 west and from I-80 east take exit 142). The center also boasts ample free parking and a Food Pavilion.
“Outlets of Des Moines is proud to announce this flurry of store openings, which will add to the incredible selection of retailers we have at the center,” says TJ Just, General Manager of Outlets of Des Moines. “We are proud of our continued growth as we celebrate our fifth anniversary in Altoona,” he adds.
Now Open
J. Crew Factory Outlet
J.Crew Group is an internationally recognized omnichannel retailer of women’s, men’s, and children’s apparel, shoes, and accessories. As of April 1, 2021, the Company operates 152 J.Crew retail stores, 143 Madewell stores, and 147 J.Crew Factory stores in nearly every state in the United States, and also maintains J.Crew, Madewell, and J.Crew Factory websites.
Bizzy’s Boutique
Local retailer Bizzy’s Boutique specializes in women’s, children’s, and baby apparel offering a large selection of fashionable and comfortable clothing including denim, tees, dresses, rompers, tops and bottoms, Mommy + Me wear, and accessories. The company’s Love, Izzy Project provides a swaddle blanket for each one purchased, with a goal of 1,000 swaddles a year donated to each baby that is admitted to the local NICU.
Opening Summer 2022
PUMA
PUMA is one of the world’s leading sport lifestyle companies that designs and develops footwear, apparel, and accessories. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen and Mihara Yasuhiro. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries.
Nautica
Nautica is a leading global lifestyle brand for men, women, and children, which includes home bedding collections. As a nautical-influenced classic American sportswear brand, Nautica inspires and enables people to experience the joy of water. Today, Nautica is one of the most recognized American brands throughout the world, with over 35 categories available in more than 65 countries with 84 Nautica stores and 291 International stores, and over 1,400 Nautica branded shops worldwide.
Aéropostale
Aéropostale is a specialty retailer of casual apparel and accessories for guys and girls ages 18-22. Through the brand’s Oneness ethos, Aéropostale embraces acceptance, empathy and respect to promote a sense of unity among its loyal customers and in communities around the world. Aéropostale offers a selection of high-quality denim and fashion basics at compelling values in an innovative and exciting store environment. With over 1,000 locations worldwide, Aéropostale currently operates stores in key territories around the world, including the United States, Mexico, Latin America, South America and the Middle East.
Windsor
Windsor was founded in 1937 as a family-owned women’s fashion store in Southern California with a mission to create an oasis that inspires and empowers women. Today, Windsor continues to be all about helping women celebrate moments that matter with on-trend fashion for every occasion, from special events and celebrations to those little everyday occasions. Windsor has grown from its humble beginnings to over 300 stores with 2,100+ team members across the country.
Forever 21
Forever 21 is a fashion industry leader making the latest trends accessible to all while inspiring unique style and confidence. With a renewed focus on the customer experience, the brand offers high style designs and fashion basics with compelling values and a dynamic store environment. While driving innovation across e-commerce and digital to expand access and convenience, the brand continues to strengthen its positioning as today’s preferred destination for the fashionable consumer. Forever 21 is located in more than 572 locations globally and online.
rue21
rue21 is a fashion destination that promises to give customers quality styles at accessible prices. rue21 offers the largest selection of products, sizes, and trends that fit every personality and budget. Headquartered just north of Pittsburgh, Pennsylvania in Warrendale, the company currently operates over 650 US stores in 45 states and online.
Fall 2022
Victoria’s Secret
Victoria’s Secret is the world’s largest intimate’s specialty retailer offering a wide assortment of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, athleisure and swim, as well as award-winning prestige fragrances and body care. With nearly 1,400 retail stores worldwide and a predominately female workforce of more than 30,000, Victoria’s Secret boasts the largest team of specialty trained bra fit experts worldwide. Victoria’s Secret is committed to inspiring women around the world with products and experiences that uplift and champion them and their journey while creating lifelong relationships and advocating for positive change.