Outlets of Des Moines Announces Opening of Bizzy’s Boutique

bizzys boutique

Locally Owned Women’s, Children’s, and Baby Retailer Expands into New Location at Outlets of Des Moines

Outlets of Des Moines has announced the opening of Bizzy’s Boutique, specializing in women’s, children’s, and baby clothing. Bizzy’s offers a large selection of fashionable and comfortable clothing including denim, tees, dresses, rompers, tops and bottoms, Mommy + Me wear, and accessories. Bizzy’s new Outlets of Des Moines’ storefront is 3,500 square feet; this is the second Des Moines area location for the retailer.

bizzys boutique

Founded in 2019, Bizzy’s Boutique is owned and operated by the Petersen Family who were inspired by the May 2019 birth of their baby girl, Izzy. Baby Izzy was unexpectedly born with Pierre Robin Sequence and required an extended NICU stay at Blank Children’s Hospital in Des Moines. While in the NICU, Izzy was only able to be swaddled in generic hospital blankets making room for her tubes and wires.

The family sought to provide Izzy with a more comfortable, fashionable swaddling and began discussing how they could give back to the NICU and NICU families; soon the Love, Izzy Project was born. The program provides the hospital with a swaddle blanket for each one purchased. Later in 2019 the Petersen’s launched the first Bizzy’s Boutique with the Love, Izzy Project. The goal of Love Izzy is to donate 1,000 swaddles a year to ensure every baby that is admitted to the NICU will receive a special blanket to bring comfort and hope.

“We are excited to open our new Bizzy’s Boutique at Outlets of Des Moines,” says Sydney Petersen. “Our concept of offering comfortable, practical, and fashionable clothing and accessories, including our special Izzy swaddles, has truly resonated with families. And it is wonderful to be able to give back to our local hospital and help other families and their babies through our Love, Izzy Project,” she adds.

“We are delighted to welcome Bizzy’s Boutique to Outlets of Des Moines,” says TJ Just, General Manager of Outlets of Des Moines. “Bizzy’s is a well-known and respected local retailer, and we know our shoppers will be pleased to visit,” he adds.